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RUPAL’S DRAG RACE

 

DRAGCON 2016

reddit


 
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Client: Rupal’s Drag Race

Role: Creative Producer / Project Lead

Date: 2016

Press: The Daily Dot

 

NOTICE – This project was completed while working at Reddit. All rights to the project belong to Reddit and the client.

At the 2nd annual DragCon, a wide range of low and high-profile Drag Queens sat down for Reddit to share with RuPaul's Drag Race online audiences why they find a home in the Drag community.

This community embraces everything; every culture, every style, every idea...it really is a show about love.
 
 
What the show has done on a broad level is really spoken to young people who are out in the middle of nowhere to help them identify what they’re feeling and who their tribe is and how to live a life outside of what they were told they’re supposed to do, how to successfully live your life without buckling under the pressure of society.
— RuPaul commenting on the success of RuPaul's Drag Race to NPR
 
 

Team Credits:

Associate Creative Director - Stephen Greenwood

Executive Producer - Jordan Oplinger

Digital Producer - Taylor Humphries

interactive project lead - josie luu